Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad in the U.S.

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$100 Free Credit

Try Search Ads for free for a limited time.*

Find customers at the right moment.

The App Store is the primary place where people come to find apps. In fact, over 65% of downloads come directly from a search on the App Store.+ Put your app at the top
of relevant search results and connect customers directly to download in one tap.

Get started

Simple start,
advanced insights.

You don’t need to be a marketing expert. Set up in just a few easy steps, and control as much as you want with budgeting tools, audience refinement, and detailed insights.

Learn how it works

A safe ad experience.

Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy. Learn what is and isn’t acceptable when using Search Ads.

Review Advertising Policies

Answers when
you need them.

Get easy access to the
information you need.

Visit Search Ads Help

*Eligible developers can receive a $100 promotional credit when they sign up for Search Ads. Promotion starts on September 20, 2016 and ends on March 30, 2017. Full terms and conditions apply.
+Source: U.S. App Store data.