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Now available in the UK, Australia and New Zealand.

Apps. Discovered.

Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad.

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Find customers at the right moment.

The App Store is the primary place where people come to find apps. In fact, over 65% of downloads come directly from a search on the App Store. Put your app at the top of relevant search results and connect customers directly to download in one tap.

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Simple start,
advanced insights.

You don’t need to be a marketing expert. Set up in just a few easy steps, and control as much as you want with budgeting tools, audience refinement, and detailed insights.

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Success Stories.

See how developers are getting more downloads and growing their business with Search Ads.

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A safe ad experience.

Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy. Learn what is and isn’t acceptable when using Search Ads.

Review advertising policies

Answers when you need them.

Get easy access to the information you need.

Visit Search Ads help