Payments

Supported currencies

You can set the currency for your Search Ads account to the U.S. dollar, Canadian dollar, Australian dollar, British pound, or Euro. All bidding and billing activity will occur in the currency you select.

Note: You can only select one currency per account, and once it’s set you can’t change it.

Payment methods

Adding a credit card

Your campaign won’t run until your account includes a valid payment method. You can add your credit card on the Enter Account Payment Details page during the campaign setup process.

If a charge to your credit card is declined for any reason, we will pause your campaigns and attempt to charge the same credit card again within 72 hours of the declined transaction. If you add a replacement credit card to your account, we will charge the replacement credit card within 48 hours from the time the credit card information is updated. Once the transaction is authorized, your ads will become eligible to appear in App Store search results again.

Valid credit cards

Search Ads accepts Visa, MasterCard, American Express and Discover. For Discover Card, we can only accept payment in U.S. dollars, and your account billing currency must be set to the U.S. dollar.  Cards from the following countries are not valid forms of payment: Austria, Chile, Cuba, Ghana. Hungary, Iran, Mauritius, North Korea, Philippines, Singapore.

Other invalid forms of payment include pre-paid cards, gift cards, ATM/debit cards, and digital wallets such as PayPal and Venmo.

Changing a credit card

To update a payment method, add your new card and set it as the primary payment method on your account. Just sign in and:

  • Toggle to the Payment Info tab.
  • Click Edit Card.
  • Enter your new credit card information, and save it.

Please note: You may only have one active credit card at a time for your account. You can only change your credit card info three times within a 24-hour period.

Credit card billing cycle

Search Ads campaign charges will occur every $500 spent, or every seven days, whichever comes first. When you reach the billing threshold, you’ll receive an email notification at the address you specified when you set up your credit card. You can also view your notifications on the Payment Info page, and even download a PDF of your transaction history.

Review transaction history

If you pay by credit card, you can log in to your account and review transaction details anytime. Here’s how:

  • Toggle to the Payment Info tab.
  • Go to the Credit Card transactions section of the page.
  • Click on the specific billing notification you’d like to see.

A list of transactions will appear, identifying the campaign and campaign ID the transactions occurred under, along with the number of taps received and the amount billed to your account. You can download your transaction history into a .PDF file if you need it.

Monthly invoicing

Who qualifies for a line of credit

Some advertisers who meet certain criteria may be approved for an Apple line of credit. Once approved, they’ll receive a monthly invoice for accrued campaign costs (the actual spend for the billing period). Payment remittance will be reflected on the monthly invoice. Contact your Search Ads client partners for more details.

Budget Orders

Pre-approved advertisers who are paying via monthly invoicing may consolidate campaign invoices with budget orders. It simplifies campaign management for you, because at the end of the month, all campaigns tied to the same budget order appear on the same invoice.

A budget order also ensures a cap on the total spend across campaigns over a specified period of time, so you never exceed your total budget. It gives you another way to control your costs, in addition to maximum campaign budgets and maximum daily campaign spend.  

Invoicing based on campaign fields

If you don’t have a budget order, you can still consolidate your invoices by campaign-specific fields, like order number, advertiser, or product.

Promotional credits

Applying a promotional credit

If you have a valid promotional credit, you can apply it to your account in the promo code field of the Account Payment Details page. You must have a valid payment method applied to your account in order to activate your promotional code. Once the promo code is entered, you’ll receive an onscreen validation to ensure that the credit has been activated. It will display the expected amount to be deducted from your next charge or invoice.

More details:

  • You can redeem the credit on any day that falls within the promo’s start and end dates.
  • Once a promotional credit is redeemed, you have until the expiration date to use the credit.
  • You, or anyone else, cannot have redeemed the promotional credit previously for this or another account.
  • If the promo code you entered was not accepted, one of several reasons could apply: (1) The promo code was already redeemed; (2) The promo code expired; (3) The promo code was entered incorrectly.

After a promotional credit has expired or the amount runs out, your ads will continue to run, and we'll charge your primary payment method. If no funds are available, we'll pause your account.

Billing Issues

Billing Errors

If you suspect a billing error in your account, please contact the Search Ads team.

View transactions

To view transaction details for your account:

- Toggle to the Payment Info tab.
- Go to the Credit Card transactions section of the page.
- Click on the specific billing notification you’d like to see.

A list of transactions will appear, identifying the campaign and campaign ID the transactions occurred under, along with the number of taps received and the amount billed to your account. You can download your transaction history into a PDF file if you need it.

You can also monitor other financial metrics, such as ad group spend and average CPA, from your campaign view, and in the reports tab in your ad group view.

Note: The amount on your credit card invoice may differ slightly from your online transaction totals. This is because your credit card is billed according to UTC, while your account uses your selected time zone.

Why did I receive a charge for $1 USD?

A $0 or $1 charge on your bill indicates a temporary authorization request was sent to your card issuer to ensure your card is valid. The charge should be removed from your account automatically by your bank, usually within 14 days. Search Ads can’t remove it. Contact your card issuer if a temporary authorization isn’t removed.