Customize with advanced features.
Search Ads offers optional advanced features to allow you greater control over your campaigns and the audience who will see your ads.
Select iPhone or iPad.
While the default is to show your ads to users of both iPhone and iPad, you can choose to show your ads on only one device type.
Add your own keywords, or select relevant suggestions from Search Ads. The relative search term popularity index helps you determine the most important keywords for promoting your app.
Schedule your ads.
You can schedule your campaigns to start and stop on specific dates, or show only on specific days of the week or times of the day.
Refine your audience.
Search Ads defaults to show your ads only to potential new customers. However, you can choose to show your ads to everyone, or to existing customers or downloaders of other apps you own. You can also refine your audience by gender, age, or show your ads only to devices in the geographic area your business serves.
The combination of your app’s relevance to the search query and the amount of your bid will determine whether your ad will be the one shown.
Thoughtfully craft your app titles, descriptions and metadata with highly appropriate keywords to improve your relevance for Search Ads.
Customers know best.
User response is an important signal of ad relevance. If customers don’t tap on an ad, Search Ads will stop showing it to them.
A private and safe user experience.
Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
Safe and transparent.
Only the same content approved to be in the App Store can be promoted in Search Ads. Ads will have an “Ad” mark and light blue background so users can identify them as paid placements.
No data sharing.
No individual user data is exposed to advertisers, only aggregate campaign delivery information is made available.
No user tracking.
Search Ads does not profile users based on their search queries, and no data from other Apple Apps — including Health, Apple Pay and HomeKit — is used to deliver ads.
No ads will be shown to users whose Apple ID is registered to a minor age 13 or under, or whose account is registered as a Managed Apple ID.