Apple Search Ads does not allow ad content that contains the following:
Discriminatory Content: Ad content that promotes hate, violence, harassment or racism toward an individual or group of any race, sex, creed, national origin, disability, religious affiliation, age, language, sexual orientation, gender identity, or financial status.
Defamatory Content: Ad content that is defamatory, libelous or slanderous.
Profanity: Ad content that is profane or obscure, including distasteful wording or phrases.
Adult Content: Ad content that promotes adult-oriented themes or graphic content, for example, pornography, Kama Sutra, erotica, or content that promotes “how to” and other sex games.
Controlled Substances: Ad content that directly or indirectly facilitates or promotes the sale or use of any tobacco products, illegal drugs, weapons, ammunition, explosive materials or fireworks.
Controversial Content: Ad content that is deemed offensive or graphic or contains personal attacks, bullying or intimidation against a person or an individual business or institution.
Falsified Documents: Ad content that promotes false degrees, certifications or documents.
Inappropriate Business Practices: Ad content that inappropriately incentivizes downloads or the manipulation, filtering or faking of reviews, feedback, taps, or downloads. Additionally all Search Ads Terms of Service including payment of services must be followed.
Deceptive Messaging: Ad content should be honest and transparent and must accurately represent the product or service you offer. False, fraudulent, dishonest or deceptive claims or messaging including misleading titles, statements or illustrations is not allowed, including the following:
- Get-rich-quick schemes, “free money,” or similar money-making opportunities or offers
- Free offers and sweepstakes, such as “You have been chosen to win a free… ”
- “Free items” that require any type of payment, administrative costs, carrying charges, or other fees, and hence are not truly free items
False Pricing and Price Claims: Outlined offers made must be clear to users and cannot misrepresent the true nature of the offer (prices and any rating claims must be accurate at all times).
Questionable Legality: Ad content promoting products or services of questionable legality, for example, falsely obtained passwords, pyramid schemes, products designed to evade speed-enforcement laws, or promotion of countries subject to U.S. trade embargoes or sanctions.