Apps. Discovered.
Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad.
Available in the U.S., UK, Australia and New Zealand.
Try Search Ads for free
Get $100 (U.S.) credit to use toward your first campaigns.*
Find customers at the right moment.
The App Store is the primary place where people come to find apps. In fact, over 65% of downloads come directly from a search on the App Store.† Put your app at the top of relevant search results and connect customers directly to download in one tap.
Get startedSimple start,
advanced insights.
You don’t need to be a marketing expert. Set up in just a few easy steps, and control as much as you want with budgeting tools, audience refinements, and detailed insights.
Learn how it worksSuccess Stories.
See how developers are getting more downloads and growing their business with Search Ads.
Learn moreShip Mate
“When I saw our performance numbers after trying out the $100 free credit, Search Ads was a no brainer. Our acquisition costs are less than a third of what we’ve seen on any other channel.”
Mike Jirout, Cruiseline.com
Skurt
“Driving the number of bookings is important to us, and that metric has performed really well with Search Ads. For the amount we’re spending and the return we’re seeing, it’s been our best channel so far.”
Max Mackey, Skurt
iPlum
“The visibility from Search Ads on the App Store has been huge for us in helping drive iPlum downloads. Compared to other platforms, Search Ads dominates the paid channels for our in-app monetization, because of all the quality users we get from Apple.”
Pankaj Gupta, iPlum
White Noise
“Results so far have been phenomenal. Search Ads has been extremely helpful, especially for a small business such as myself without a massive ad budget or creative team to focus on advertising.”
Huxley Seidman, Kitefaster
Empire Z
“We’re super happy Apple has helped democratize the market by bringing indies quality users at an affordable cost. Search Ads is giving us a fighting chance for our piece of the hardcore mobile gaming market.”
Mike Schmid, Ember
Skout
“Search Ads has delivered one of the highest performing campaigns we’ve ever seen for our Skout app. And our user quality looks great.”
Mike Chisholm, MeetMe
Gilt
“A powerful tool that allows us to reach mobile users at key moments of intent.”
Sarah Weg Spero, Gilt
World Series Poker
“We are extremely satisfied with Search Ads capabilities. The account management team is very responsive and understands our strategic direction.”
Jeet Niyogi, Playtika
Regal Cinemas
“Apple Search Ads has been five times more effective than other mobile app outlets, and has increased our visibility on the App Store by 60 percent.”
Derrick Tarver, Regal Cinemas
A safe ad experience.
Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy. Learn what is and isn’t acceptable when using Search Ads.
Review advertising policies