Postsnap

Expansion into overseas markets can take significant time, resources and money — especially for a small business. But, according to Stephen Homer, founder of Postsnap, Search Ads offered a unique and affordable opportunity to grow his UK-based photo card app into additional English-speaking markets quickly.

“Expanding our infrastructure overseas was a learning process, but within a few weeks of running Search Ads campaigns, we had customers all over the United States sending postcards, greeting cards and invitations,” Homer says. “Thanks to Search Ads, downloads have increased by an average of 75 percent each month, and our ROI has increased by 310 percent in just four months.”

Greater visibility in new markets.

With localized versions of the Postsnap app and top-notch fulfillment partnerships across the U.S., UK, and Australia, Postsnap has seen success in every market where they introduced Search Ads. Results have included an increase in positive reviews on the App Store and international press coverage, as well as more downloads from high-quality users around the world.

“Since we’re based in the UK, we initially focused on the UK market, and added features and improvements as we grew a loyal following,” Homer explains. “Now we’re getting in front of the right iOS app users in the U.S., UK, and Australia, at the very moment they’re in the market for a photo card app.”

Reduced costs.

In addition to new market expansion, Search Ads also helped Postsnap improve spend efficiency by reducing the cost per acquisition for new users. Homer estimates CPA is about half of other platforms. Before Search Ads, the acquisition funnel used ads that would go to a landing page, and rely on the user signing up.

“Search Ads offers us a direct path to conversion, so we’re paying less to acquire users, and getting a greater return.” Homer says. “More importantly, Search Ads has given us a huge increase in high-value users in multiple regions. Now we’re using Search Ads to help us launch other apps, too.”