Skyticket

Skyticket takes off with
more engaged customers.

Leading Japanese travel website increases
downloads, revenue and lifetime value.

Goals

  • Increase app discovery by existing web customers.
  • Build brand awareness among new mobile audiences.
  • Drive efficient ROI for iOS customer acquisition.

Strategy

  • Optimise creative, keyword and bidding strategy.
  • Reach wider audience by including all users.
  • Integrate with offline marketing efforts to amplify awareness.

Results

  • Downloads increased by 10 per cent in first 90 days of Apple Search Ads campaign.
  • Apple Search Ads delivered 77 per cent stronger ROI than similar advertising channels in Japan.
  • 60 per cent higher lifetime value from customers acquired through Apple Search Ads.

Travel app boosts customer
growth and ROI.

A leading Japanese travel website Skyticket offers customers discount prices for flights, hotels and events. Skyticket developed a travel app to stay ahead of its domestic competitors, reach new mobile customers in Japan and scale brand awareness to new markets. With Apple Search Ads, the team at Skyticket created a strategy that leveraged key untapped opportunities for app promotion.

Optimise to maximise performance.

Skyticket focused on expanding its keyword coverage to maximise return on ad spend with Apple Search Ads. Using Search Match, they uncovered new search terms (related to WiFi, hire cars and bullet trains) that drove strong impressions. To remain competitive, Skyticket actively monitored campaign performance at the keyword level and adjusted its strategy with bid-level recommendations.

“In terms of ROI, Apple Search Ads outperformed all similar ad platforms. We were able to drive more impressions as well as strong revenue growth,” said Reo Terazawa, Marketing Manager for Skyticket.

In fact, Skyticket saw an increase in customer acquisition of over 10 per cent in 90 days of launching campaigns with Apple Search Ads. These campaigns achieved 77 per cent higher ROI than similar advertising channels in Japan. Additionally, Creative Sets helped Skyticket test ad variations and improve conversions by 14 per cent within two months.

Reach more of the right customers.

With Apple Search Ads, Skyticket wanted to reach a broader base of customers beyond the consistently younger demographic delivered by most of its social advertising platforms. The team at Skyticket did not apply any audience refinements to their Apple Search Ads campaigns. This enabled them to reach the widest audience and serve their ads to searches made by users with the Limit Ad Tracking (LAT) setting on. The approach worked – Apple Search Ads drove 10 per cent more downloads as well as attracted customers with 60 per cent higher lifetime value.

Integrate marketing efforts.

Skyticket carefully aligned the timing and targeting (by location) of Apple Search Ads campaigns with TV, offline and other digital advertising. This integrated approach helped Skyticket drive stronger KPIs at each stage of the funnel from brand awareness to user acquisition. Additionally, Skyticket discovered that Apple Search Ads positively impacted organic installs, consistently delivering incremental growth.

In terms of ROI,
Apple Search Ads outperformed all similar ad platforms. We were able to drive more impressions as well as strong revenue growth.

Reo Terezawa, Skyticket

Company snapshot

  • Adventure,Inc.
  • Travel category
  • Founded in 2006
  • Based in Tokyo, Japan