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Advanced | Campaign Management

Schedule ads

Ad scheduling allows you to specify the times and days your ads run on the App Store. If, for example, you have an app supporting a particular time-sensitive marketing campaign or event, you may want to schedule your ads to align with it.

You can schedule ads when you create a new ad group or by editing an existing ad group’s settings. Ad scheduling options let you choose ad group start and stop dates, and set ads to only appear on specific days of the week or at specific times of day. The default setting is to start “today” with no end date.

To schedule the ads in an ad group:

  1. Go to the Ad Scheduling section of campaign creation or your ad group settings for an existing ad group.
  2. Choose a start date, and an end date if desired.
  3. To select a block of time when you want your ads to appear, simply click the scheduler table in the Dayparting section and drag the mouse across the time and date frame. The date rows and time periods you select will turn blue.
  4. To deselect a block of time, click the blue row and press delete.
  5. If a row is still blue, you haven’t deleted the time yet. Your ads will only appear during that time.
  6. When you’ve selected the right blocks of time, continue with your ad group creation or click Save.