Search Ads Basic

Simply powerful.

Set your goals. Set your budget. Grow your business.

Dashboard for managing search results ads created with the Basic solution

Try Apple Search Ads for free
with a 100 USD credit.*

Set your goals. Let us do the rest.

It’s quick and easy to get set up and start driving discovery of your app. Our intelligent automation will optimize your search results app promotions for you, delivering downloads at a predictable cost.

Customer searching for a running app on the App Store

Start simply.

Tell us
your app.

Sprint Pacer logo

Choose where
to
promote it.

Markets highlight on world map

Set your
monthly budget.

 Monthly budget of $500
Sprint Pacer ad at top of search results

Your ad is created automatically

Runner stretching

and served
to
interested
customers.

Results on
your terms.

Get your app in the hands of more people while
keeping your costs predictable.

Customer using new running app

Pay only for installs at a price you set.

We suggest a max cost-per-install, or choose your own, and we’ll work to maximize the number of installs for your budget.

Start or stop any time.

You can pause your app promotion at any time.
No long-term commitment.

Follow your results.

Use your dashboard to stay up to date on
performance in just minutes.

Dashboard for managing search results ads created with the Basic solution

Search Ads Basic

Start your first app promotion.

Apple Search Ads Basic makes it simple to promote your app at
the top of search results and
maximize downloads. And it’s even
simpler to get started — try it for free with a 100 USD credit.*

Example search results ad on the App Store next to the Recommendations page

Search Ads Advanced

Get more control over your campaigns.

Combine Apple Search Ads Advanced tools with your own marketing expertise.

Learn more