Payments

Supported currencies

You can set the currency for your Search Ads account to Australian dollar, British pound, Canadian dollar, Euro, Japanese Yen, Mexican Peso, New Zealand dollar, or U.S. dollar. All bidding and billing activity will occur in the currency you select.

Note: You can only select one currency per account, and once it’s set you can’t change it.

Payment methods

Adding a credit card

Your campaign won’t run until your account includes a valid payment method. You can add your credit card on the Billing page during the campaign setup process.

If a charge to your credit card is declined for any reason, we will pause your campaigns and attempt to charge the same credit card again within 48 hours of the declined transaction. If you add a replacement credit card to your account, we will charge the replacement credit card within 24 hours from the time the credit card information is updated. Once the transaction is authorized, your ads will become eligible to appear in App Store search results again.

Valid credit and debit cards

Search Ads accepts Visa, MasterCard, American Express and Discover. For Discover, we can only accept payment in U.S. dollars, and your account billing currency must be set to the U.S. dollar.

PIN-less and PIN-optional VISA and Mastercard debit cards are also accepted. Note that at this time, we cannot accept Maestro, Visa Plus or Visa Electron brands. Your debit card daily spending limit must be able to cover your campaign charges.

Cards from the following countries are not valid forms of payment: Austria, Chile, Cuba, Ghana, Hungary, Iran, Mauritius, North Korea, Philippines, Singapore.

Other invalid forms of payment include pre-paid cards, gift cards, ATM cards, and digital wallets such as PayPal and Venmo.

Search Ads does not charge fees for credit card transactions, but credit card carriers may charge you foreign transaction fees. Please contact your credit card provider regarding when foreign transaction fees apply. Search Ads will not reimburse or issue credits for charged foreign transaction fees.

Changing a credit card

To update a payment method, add your new card and set it as the primary payment method on your account. Just sign in and:

  • Click your account name at the top right of the page.
  • Click Settings.
  • Toggle to the Billing tab.
  • Click Edit Card.
  • Enter your new credit card information, and save it.

Please note: You may only have one active credit card at a time for your account. You can only change your credit card info three times within a 24-hour period.

Billing cycle

Search Ads campaign charges will occur every $500 spent, or every seven days, whichever comes first. When you reach the billing threshold, you’ll receive an email notification at the address you specified when you set up your credit card. You can also view and download your invoices on the Billing tab.

Paused campaigns

Pausing campaigns does not delete your account or credit card information. The payment information you added to your account remains secure while your campaigns are paused, and will not be charged until your campaigns are reactivated.

Review transaction history

If you pay by credit card, you can log in to your account and review transaction details anytime. Here’s how:

  • Click your account name at the top right of the page.
  • Click Settings.
  • Toggle to the Billing tab.
  • Go to the Invoices section of the page.
  • Click on the specific invoice you’d like to see.

A list of transactions will appear, identifying the campaign and campaign ID the transactions occurred under, along with the number of taps received and the amount billed to your account.

Monthly invoicing

Who qualifies for a line of credit

Some advertisers who meet certain criteria may be approved for an Apple line of credit. Once approved, they’ll receive a monthly invoice for accrued campaign costs (the actual spend for the billing period). Payment remittance will be reflected on the monthly invoice. Line of credit funding is not available in some locations. Contact your Search Ads client partners for more details.

Budget Orders

Pre-approved advertisers who are paying via monthly invoicing may consolidate campaign invoices with budget orders. It simplifies campaign management for you, because at the end of the month, all campaigns tied to the same budget order appear on the same invoice.

A budget order also ensures a cap on the total spend across campaigns over a specified period of time, so you never exceed your total budget. It gives you another way to control your costs, in addition to maximum campaign budgets and maximum daily campaign spend.

Invoicing based on campaign order number

If you don’t have a budget order, you can still consolidate your invoices by the campaign order number.

Promo credit

When you first set up your account, we’ll automatically give you a 100 USD credit to help you get underway. You’ll see this at the top of the Payment Details page when you add your card.

To verify that a promo credit has been applied to your account, please visit the Billing tab within the Account Settings section. The date of the last applied credit appears in the Promo Credit section located below your payment method details.

Eligibility

You are eligible for a new account credit if you are a developer and registered account holder on App Store Connect and have at least one app available for sale on the App Store in:

  • Asia Pacific: Australia, Japan, Korea, New Zealand.
  • Europe: France, Germany, Italy, Spain, Switzerland, UK.
  • North America: Canada, Mexico, US.

If your account is set to any currency other than the United States Dollar (USD), the new account credit is converted to the currency you set in your account. The conversion rate is based on Apple’s daily exchange rate.

For more information please refer to the Search Ads Promo Credit Terms and Conditions.

Billing Issues

Billing Errors

If you suspect a billing error in your account, please contact the Search Ads team.

View transactions

To view transaction details for your account:

  • Click your account name at the top right of the page.
  • Click Settings.
  • Toggle to the Billing tab.
  • Go to the Invoices section of the page.
  • Click on the specific invoice you’d like to see.

Invoices will include the campaign ID, taps received and the amount billed to your account.

You can also monitor other financial metrics, such as ad group spend and average CPA, from your campaign view, and in the reports tab in your ad group view.

Note: The amount on your credit card invoice may differ slightly from your online transaction totals. This is because your credit card is billed according to UTC, while your account uses your selected time zone. To review your account in the same timezone as your billing history, go to the Reports tab for the campaign you want to view. Select UTC in the timezone dropdown in the footer. Your chosen date range my change slightly to reflect UTC time differences. The search terms, age, gender, and location reports are not viewable in UTC.

Why did I receive a charge for $1 USD?

A $0 or $1 charge on your bill indicates a temporary authorization request was sent to your card issuer to ensure your card is valid. The charge should be removed from your account automatically by your bank, usually within 14 days. Search Ads can’t remove it. Contact your card issuer if a temporary authorization isn’t removed.

Tax

Overview

Search Ads is now available on the App Store in more countries and regions, bringing you additional opportunities to promote your app to high-intent, high-quality users.

To enable this expansion, Search Ads may now charge a tax on advertising spend if required by the local tax laws where your business is registered.

We now require all Search Ads customers to complete the Business Details page and provide a tax ID or verification of your tax exempt status, if applicable.

Why Apple Search Ads is now collecting taxes and VATs

Search Ads will begin operating under a new legal structure that enables a new regional selling model.

As a result, Apple may charge applicable taxes (such as VAT, Sales Tax, GST, consumption tax or similar taxes) on advertising spend, as required under the applicable tax laws of relevant countries.

Who gets charged a tax

Whether you are required to pay a sales tax or VAT and the amount we charge on your Search Ads spend depends on your business location, which is the country where your business is legally registered. This doesn’t relate to the storefronts you have campaigns running in, with the exception of the US and Canada. A taxable US customer may be taxed for campaigns in US or MX, but nowhere else. A taxable Canada customer may be taxed on campaigns in Canada, but nowhere else.

If you have questions, consult your tax adviser. Please note, Apple cannot advise customers on tax issues.

Tax rate

Taxes will be charged on advertising spend according to the tax rate of the region where the business is legally registered. Your budget does not determine your tax, and storefronts where you run campaigns are not a factor, with the exception of the US and Canada. A taxable US customer may be taxed for campaigns in US or MX, but nowhere else. A taxable Canada customer may be taxed on campaigns in Canada, but nowhere else.

Tax exemption

In the US and Canada, you can declare exempt from sales tax in your Search Ads account on the Business Details page. You’ll then be sent an email with instructions to complete a tax certificate through Avalara and verify your tax exempt status. Once your certificate has been submitted, you’ll receive a tax exemption certificate number, which you will need to enter back on your Search Ads Business Details page.

Tax requirements by country

United States
If your Business Location is the United States, and you have provided a valid exemption certificate, Apple is not required to charge taxes on your Search Ads invoice. If you don’t provide a valid exemption certificate, your purchase of Apple Search Ads services could be subject to sales tax depending on your local and/or state jurisdiction.

Canada
If your Business Location is Canada, and you have provided GST and/or QST numbers as well as a valid exemption certificate, Apple is not required to charge taxes on your Search Ads invoice. Otherwise, your purchase of Apple Search Ads services could be subject to GST/HST/PST/QST depending on your Province.

Japan
If your Business Location is Japan, Japanese Consumption Tax (“JCT”) will be applicable on the Search Ads invoice issued by iTunes K.K. to you. You shall reverse charge any Japanese Consumption Tax that is payable on Search Ads invoices issued by Apple legal entities other than iTunes K.K.

Australia
If your Business location is Australia, Australian GST will be applicable on the Search Ads invoice issued by Apple Pty Ltd to you. It is a condition that you provide your Australian Business Number (“ABN”) to Apple and be registered for GST in Australia to use Search Ads services.

New Zealand
If your Business Location is New Zealand, and you have provided New Zealand Business Number or GST Number, Apple is not required to charge taxes on Search Ads invoices issued to you. You must be registered for New Zealand GST to use Search Ads services.

Taiwan
If your Business Location is Taiwan, and you have provided a valid Taiwan Unified Business Number (sometimes referred to as “Corporate ID,” “Corporate Tax ID" or VAT ID”), Apple is not required to charge taxes on Search Ads invoices issued to you. You must be an enterprise customer to use Search Ads services.

India
If your Business Location is India, and you have provided a valid GST registration number in India, Apple is not required to charge taxes on Search Ads invoices issued to you. You must be registered for India GST to use Search Ads services. Apple cannot provide guidance on GST or other taxes on Search Ads services availed by you. Whether or not any equalisation levy or GST is payable by You on a reverse charge basis needs to be analysed by you with your tax advisor, and such taxes, if payable, would be borne by you.

Ireland
If your Business Location is Ireland, Apple Distribution International is required to charge VAT on its Search Ads invoices issued to you.

South Africa
If your Business Location is South Africa, Apple Distribution International is required to charge VAT on its Search Ads invoices issued to you, regardless of whether you are VAT registered in South Africa or not. Apple Distribution International is a VAT registered entity for the purposes of the South African VAT regime.

Switzerland
If your Business Location is Switzerland, Apple Distribution International is required to charge VAT on its Search Ads invoices issued to you, regardless of whether you are VAT registered in Switzerland or not. Apple Distribution International is a VAT registered entity for the purposes of the Swiss VAT regime.

For the following countries:
Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom, United Arab Emirates, Saudi Arabia, Armenia, Belarus, Turkey:

  • If you have provided a valid VAT ID, Apple is not required to charge VAT on Search Ads invoices issued to you. You may have your own VAT compliance responsibilities under your home country’s VAT regime, so you should take steps to understand your compliance obligation in this regard. Apple assumes no responsibility for tax compliance obligations that may exist for Search Ads customers in their home country.
  • If you have not provided a valid VAT ID, Apple Distribution International is required to charge VAT on its Search Ads invoices issued to you per tax laws in your Business Location country. Apple Distribution International is registered for VAT in your Business Location country for the purposes of collecting this VAT.

Other countries not mentioned above

If your Business location is not one of the countries mentioned above, Apple is not required to charge taxes on Search Ads invoices issued to you.

Will tax be added to the max budget I set for my campaign?

Tax will not be accounted for in your maximum budget. You may see any applicable taxes added as a new line on your invoice. Or, if you pay by credit card, they will be included in the charge on your credit card statement.

Advertiser requirements

The Business Details page will need to be verified by July 31, 2018, when Search Ads operations change and the new Terms of Service go into effect.

If you don’t verify business details by that date:

  • Ads will be placed on hold if you reside in Australia, New Zealand or Taiwan.
  • You may be incorrectly charged a tax because we don’t have your most current information.

Understanding the Business Details page

The new Business Details page in your Search Ads account is located in your Account Settings Overview, and will be the source we use to determine your tax status. You’ll be asked to confirm details on the pre-populated page are correct. All information is based on what you provided when you set up your Search Ads account. Please provide any additional details requested.

The Business Details page includes:

  1. Legal entity name
    The registered name of your business as written in incorporation document and/or tax returns.
  2. Business location
    The country/region where your business is legally registered and where you are considered a tax resident. In many cases, this will be the country/region where your business’ main corporate office, headquarters, or principal business is located, or the country/region that your business lists on official company letterhead.
  3. Address
    Where your business is legally registered and you are considered a tax resident of. In many cases, this will be the country/region where your business’ main corporate office, headquarters, or principal business is located, or the country/region that your business lists on official company letterhead.
  4. Tax ID
    Your business’s Tax ID number as it appears on your relevant tax registration certificate, including but not limited to:
    • VAT (Value Added Tax) ID (including the two-letter EU member state code at the beginning if applicable)
    • GST (Goods and Services Tax) ID

Credit card customers

The way we charge your account will change to reflect how your budget is being spent in each region. Say you have a $500 budget.

Previously: Charges appear as a single number that reflects all campaigns together every $500 or 7 days.
New: Multiple charges appear because they are itemized to show each legal entity where ads appeared, every $500 or 7 days.

For example, if you’re based in Australia but run a campaign in the US and UK, the charges will be itemized on your billing summary to show every region where your ads appeared. So, you may see up to three separate charges on your billing summary at one time, but they won’t exceed your $500 threshold.

How the tax change affects Line of Credit customers

You will receive a separate invoice for each legal entity. However, we will also process an aggregated billing summary you can use to make a single payment. Look for details within the UI in the Payments section under Account Settings.