How to make new Creative Sets
You can add your first set when starting a new campaign or anytime after that in the Creative Sets dashboard within your ad group. Use the Add Creative Set button.
Choose screenshots and app previews — up to ten screenshots and three app previews per display size. The list you see will include all available assets on your App Store product page, and you’ll need to select the following to make a new set:
- For each iPhone display size, select at least one landscape or three portraits. Two of the portraits must be screenshots.
- For each iPad display size, select at least one landscape or two portraits. One portrait must be a screenshot.
Selections are available only for displays that meet the minimum number of localized screenshots and app previews. Possible options include the iPhone 6.5” display, iPhone 5.8” display, iPhone 5.5” display, iPhone 4.7” display, iPhone 4” display, iPad 12.9” display, iPad 10.5” display, and iPad 9.7” display.
You can choose to not select assets for a certain display size. The Apple Search Ads default ad will appear instead.
Note that once you’ve added images and app previews to a set and you’ve saved it, you can’t make any changes to your selections. But you can change the name of your set, choose to pause it in the Creative Sets dashboard, or create a new one.