Use the Charts dashboard
Access the Apple Search Ads Advanced Charts dashboard for a deeper view into your campaign performance. You can view by country and region, date, ad groups, or keywords and plot a variety of metrics:
- Spend
- Taps
- Installs
- TTR (tap-through rate)
- Average CPA (cost-per-acquisition)
- Average CPT (cost-per-tap)
- Impressions
You can also filter data by device. Like with Campaigns dashboard reporting, the default time period is set for the past seven days, excluding the current day.
The chart you see on the page will automatically change according to the parameters you select. Use the menu above it to select your metric options, and choose which type of report from the navigation on the left.