Apple Ads Attribution API
The Apple Ads Attribution API enables you to measure and attribute app downloads and redownloads resulting from your Apple Search Ads campaigns. With the Apple Ads Attribution API, all downloads from devices running iOS 14.3 and later will be attributable with either a standard or detailed payload, depending on the user’s settings. You can implement the API directly or with a third-party attribution solution to accurately measure the effectiveness of your advertising campaigns. By adding just a few lines of code to your app, you can understand the value of different customer groups over time and the keywords that drove their downloads. Then you can use the information to optimize your CPT and CPA targets for different keywords, ad groups, and audiences.