Payment methods
Your Apple Search Ads campaign won’t run until your account includes a valid payment method. You can add your credit card on the Billing page during the campaign setup process.
If a charge to your credit card is declined for any reason, we’ll pause your campaigns and attempt to charge the same credit card again within 48 hours of the declined transaction. You don’t need to add a new credit card in order for us to attempt a recharge. If you add a replacement credit card to your account, we’ll automatically charge the replacement credit card within 24 hours from the time the credit card information is updated. Note that we can’t manually run charges upon request. Once the transaction is authorized, your ads will become eligible to appear in App Store search results again.
Note that if you plan to run ads on the App Store in multiple countries and regions, you should notify your credit card company to ensure that there won’t be any issues processing foreign transactions. Depending on where your ads run, you may see up to five different charges on your billing summary from five separate Apple entities. For more information, see the Apple Search Ads Terms of Service.
In addition, as of September 2019, European legislation may require your bank to authenticate an online credit card transaction if your credit card is issued by a bank located in the European Economic Area. If so, you’ll be redirected to your bank to authenticate and complete the transaction.
By saving your credit card information, Apple may initiate and charge the card for subsequent payments made toward your Apple Search Ads account. Such payments will be initiated and charged in accordance with the Apple Search Ads Terms of Service and the payment methods found here.