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Advanced | Payments

Monthly invoicing

Who qualifies for an Apple Search Ads line of credit

Some advertisers who meet certain criteria may be approved for an Apple line of credit. Once approved, they’ll receive a monthly billing summary and separate invoices for accrued campaign costs — the actual spend for the billing period. Payment remittance will be reflected on the monthly invoice and you can include P.O. numbers on invoice payments.

Note that the line of credit approval process takes time to complete, and approval isn’t guaranteed. If you’d like to start a campaign immediately, you can add a credit or debit card as your payment method until the Apple Search Ads team approves and transitions your account to a line of credit.

Line of credit funding isn’t available in some locations. Contact your Apple Search Ads client partners for more details.

How budget orders work

Budget orders are available to invoiced Apple Search Ads Advanced customers only. They work in addition to campaign budget and daily spend cap to help you control costs. With a budget order, you can cap your total spend across campaigns in a campaign group, over a specified period of time, so you never exceed your total budget. This is especially useful if you or your clients have a set budget for app promotion efforts. Note that campaigns in a budget order must be the same type, meaning ad all search results campaigns or all Search tab campaigns.

Pre-approved advertisers who are paying via monthly invoicing may also consolidate campaign invoices with budget orders. It simplifies campaign management for you, because at the end of the month, all campaigns tied to the same budget order appear on the same invoice.

How to create a budget order

You can create a new budget order by doing the following:

  1. Click your account name in the upper-right corner of your Campaigns dashboard.
  2. Click the Settings link.
  3. Go to the Billing page.
  4. Go to the Budget Order tab and click the Add Budget button.
  5. Complete the required fields:
    • Budget Name
    • Order Number
    • Advertiser or Product (your company’s or client’s name)
    • Start Date and End Date
    • Budget Amount
    • Assigned Campaign Group
  6. Complete Contact Info.
  7. Click Save.
  8. Navigate back to the Settings for your campaign group and link the new budget order.

Considerations for working with budget orders

  • We recommend creating budget orders for specific periods of time such as one month or one quarter.
  • If you prefer monthly invoices, we recommend setting up multiple budget orders by month and linking each of them with the appropriate campaign group. For linked campaigns to continue running when a budget order expires, another budget order needs to be in place.
  • You can’t start a budget order on the same day it’s created.
  • End dates are optional and can’t overlap with start dates. If you attempt to overlap dates, you won’t be able to link the second budget order to the desired campaign group.
  • We strongly recommend including internal billing identifiers that are required on your invoices, such as purchase order (P.O.) numbers, in the Order Number field of your budget order.
  • As part of budget order setup, use the Contact Info section to add team members who should receive invoicing for your campaigns. These might be client contacts who need invoices to reconcile billing. Whoever you
    add will receive invoices in addition to the billing contact set up for your Apple Search Ads account.
  • Similar to campaign budgets, budget order amounts can’t be decreased.
  • If you don’t have a budget order, you can still consolidate your invoices by the campaign order number.