Use Recommendations
Apple Search Ads Advanced includes customized recommendations designed to help improve campaign performance. You can easily apply recommendations for keywords, bids, and daily cap.
You may see recommendations for:
Keywords: Relevant terms people are using to search for apps like yours on the App Store. Adding these can help boost discovery of your app. Keyword recommendations also include recommended max CPT bids.
Bids: Recommended adjustments to your max CPT bids for high-opportunity keywords. Applying these can increase the likelihood of your ad showing.
Daily Cap: Suggestions to help increase opportunities for app downloads.
Note that you may not always see recommendations for your campaigns, but we encourage you to check back often.
To help you better understand your current performance and why we’re suggesting specific bids and keywords, you can also view key metrics on the individual Recommendations pages. Impression share, rank, average cost-per-tap (CPT), tap-through rate (TTR), and more give context to our bid recommendations. And we display search popularity with new keyword recommendations and keyword bid suggestions to help you better assess opportunities.
Find the Recommendations link
The Recommendations link can be found in the upper-right corner of the Campaigns, Ad Groups, All Keywords, or Ad Group Keywords dashboard. It’s located next to the Custom Reports link.