Most parents dread getting a restless baby to sleep, but for Huxley Seidman, every parent’s nightmare turned into an app-building opportunity. Seidman launched White Noise Deep Sleep Sounds — a compilation of soothing sounds and white noise — after countless nap time experiments with his fussy newborn. With Apple Search Ads, the new app was able to triple its listeners.
White Noise Deep Sleep Sounds had to compete against countless apps in the category with over eight years of review history. They needed to increase their app visibility and their number of positive reviews in order to stand out in the crowd.
Results so far have been phenomenal. Apple Search Ads has been extremely helpful, especially for a small business such as myself without a massive ad budget or creative team to focus on advertising.