News and Updates
October 5, 2023
Rocket Money drives 1.5x increase in peak season growth.
Finance app Rocket Money ran ad placements across the App Store and used custom ads to increase awareness and ad relevancy during a key seasonal opportunity.
July 11, 2023
New format and streamlined setup for Today tab ads.
Today tab ads are now fully visible when people first arrive to the App Store. Ads feature your app name, icon, and subtitle, and lead to a custom product page.
January 25, 2023
Now measure impression share using our API.
Our Campaign Management API now lets you measure impression share, rank, and search popularity by search term, app, and country or region.
September 27, 2022
Announcing new ad placements on the App Store.
Now you can get your app discovered in
more places across the App Store with new
Today tab and product page ad placements.
August 23, 2022
Introducing new Certification lessons.
Build on what you’ve learned. Now you can explore best practices to help you reach customers in more countries and regions, make the most of seasonal opportunities, and reconnect with past customers.
July 19, 2022
Search tab campaigns now use cost-per-tap (CPT) pricing.
Now you can promote your app before customers search and pay only when they tap your ad.
January 26, 2022
Custom product pages now integrated with Apple Search Ads.
You can now easily create up to 35 tailored ad variations from the custom product pages you set up in App Store Connect.
July 20, 2021
Apple Search Ads is now available in mainland China.
Whether you're a developer in mainland China or looking for a new market for your app, you can now be discovered by even more people searching for apps like yours.
May 4, 2021
Be seen before they search.
Now you can promote your app on the App Store Search tab at the top of the suggested apps list. Get exposure for your app before search even happens.
October 19, 2020
Introducing Apple
Search Ads Certification.
Fast-track your expertise and drive advertising performance with our curated Apple Search Ads Certification course.
April 27, 2020
Apple Search Ads is now in Russia.
With availability in 60 countries and regions worldwide, you can find even more customers for your app. Start booking your campaigns now. Ads go live May 4.
March 18, 2020
Improve performance with new recommendations.
The new Recommendations page in Apple Search Ads Advanced gives you actionable insights for keywords, bids, and daily cap.
October 30, 2019
Get 3% Daily Cash when you use Apple Card.
Apple Card is a new kind of credit card from Apple. Use it to pay for Apple Search Ads and get 3% unlimited Daily Cash back.
July 10, 2019
Now easily duplicate campaigns and edit bids in bulk.
Apple Search Ads Advanced users can now duplicate campaigns for new audiences, promotions, or markets, and easily update bids for multiple keywords at once.
March 27, 2019
Promote apps in 46 new countries and regions.
We’ve expanded into more countries and regions worldwide and are now enabling Apple Search Ads Advanced users to create single campaigns across multiple locations.
February 20, 2019
Introducing partners for Apple Search Ads.
Manage and optimize your campaigns with one of our partners who offer tools and expertise.
December 12, 2018
New custom reports make reporting easier.
New custom reports for Apple Search Ads Advanced let you easily view multiple metrics and dimensions — at the keyword, ad group, campaign, storefront, or app level.
November 12, 2018
New support for bid optimization.
To help you make more informed decisions about your bids, Apple Search Ads Advanced now includes new bid suggestions and insights.
August 22, 2018
Apple Search Ads Basic now in more countries.
Starting today, easily promote your app on the App Store in multiple countries with a single budget and max CPI.
July 25, 2018
Apple Search Ads Advanced now in more countries.
Starting today, developers can promote their apps on the App Store in France, Germany, Italy, Japan, South Korea, and Spain.
June 11, 2018
Apple Search Ads highlights from WWDC.
Apple Search Ads Advanced and Basic are coming to the App Store in more countries and regions this summer. View details and other new features.
June 6, 2018
Apple Search Ads now available to more developers.
Developers based in China and South Korea can now promote their apps on the App Store where Apple Search Ads is currently available.
May 29, 2018
New conversion insights for Apple Search Ads Advanced.
New data fields in your Campaigns dashboard show how many of your conversions are new downloads or redownloads of your app.