News and Updates

Example of a Search tab ad on the App Store

May 4, 2021

Be seen before they search.

Now you can promote your app on the App Store Search tab at the top of the suggested apps list. Get exposure for your app before search even happens.

Customer viewing Apple Search Ads Certification training

October 19, 2020

Introducing Apple
Search Ads Certification.

Fast-track your expertise and drive advertising performance with our curated Apple Search Ads Advanced course.

World map with Russia flag

April 27, 2020

Apple Search Ads is now in Russia.

With availability in 60 countries and regions worldwide, you can find even more customers for your app. Start booking your campaigns now. Ads go live May 4.

Recommendations dashboard

March 18, 2020

Improve performance with new recommendations.

The new Recommendations page in Apple Search Ads Advanced gives you actionable insights for keywords, bids, and daily cap.

Apple Card

October 30, 2019

Get 3% Daily Cash when you use Apple Card.

Apple Card is a new kind of credit card from Apple. Use it to pay for Apple Search Ads and get 3% unlimited Daily Cash back.

Duplicate campaign overlay

July 10, 2019

Now easily duplicate campaigns and edit bids in bulk.

Apple Search Ads Advanced users can now duplicate campaigns for new audiences, promotions, or markets, and easily update bids for multiple keywords at once.

World map

March 27, 2019

Promote apps in 46 new countries and regions.

We’ve expanded into more countries and regions worldwide and are now enabling Apple Search Ads Advanced users to create single campaigns across multiple locations.

Customers working with a partner

February 20, 2019

Introducing partners for Apple Search Ads.

Manage, measure, and optimize your campaigns with one of our partners who offer tools and expertise.

Create Report dashboard

December 12, 2018

New custom reports make reporting easier.

New custom reports for Apple Search Ads Advanced let you easily view multiple metrics and dimensions — at the keyword, ad group, campaign, storefront, or app level.

Bid optimization page

November 12, 2018

New support for bid optimization.

To help you make more informed decisions about your bids, Apple Search Ads Advanced now includes new bid suggestions and insights.

Apple Search Ads Basic dashboard

August 22, 2018

Apple Search Ads Basic now in more countries.

Starting today, easily promote your app on the App Store in multiple countries with a single budget and max CPI.

Country flags

July 25, 2018

Apple Search Ads Advanced now in more countries.

Starting today, developers can promote their apps on the App Store in France, Germany, Italy, Japan, South Korea, and Spain.

WWDC 2018 image

June 11, 2018

Apple Search Ads highlights from WWDC.

Apple Search Ads Advanced and Basic are coming to the App Store in more countries and regions this summer. View details and other new features.


June 6, 2018

Apple Search Ads now available to more developers.

Developers based in China and South Korea can now promote their apps on the App Store where Apple Search Ads is currently available.

Creative Sets setup page

May 29, 2018

Introducing Creative Sets for Apple Search Ads Advanced.

Run more ad variations with Creative Sets. You can use all of the screenshots and app previews from your App Store product page to create ads that align with specific ad group keyword themes or audience refinements.

Redownloads icon

May 29, 2018

New conversion insights for Apple Search Ads Advanced.

New data fields in your Campaigns dashboard show how many of your conversions are new downloads or redownloads of your app.