October 5, 2023
Finance app Rocket Money ran ad placements across the App Store and used custom ads to increase awareness and ad relevancy during a key seasonal opportunity.
July 11, 2023
Today tab ads are now fully visible when people first arrive to the App Store. Ads feature your app name, icon, and subtitle, and lead to a custom product page.
January 25, 2023
Our Campaign Management API now lets you measure impression share, rank, and search popularity by search term, app, and country or region.
September 27, 2022
Now you can get your app discovered in more places across the App Store with new Today tab and product page ad placements.
August 23, 2022
Build on what you’ve learned. Now you can explore best practices to help you reach customers in more countries and regions, make the most of seasonal opportunities, and reconnect with past customers.
July 19, 2022
Now you can promote your app before customers search and pay only when they tap your ad.
January 26, 2022
You can now easily create up to 35 tailored ad variations from the custom product pages you set up in App Store Connect.
July 20, 2021
Whether you're a developer in mainland China or looking for a new market for your app, you can now be discovered by even more people searching for apps like yours.
May 4, 2021
Now you can promote your app on the App Store Search tab at the top of the suggested apps list. Get exposure for your app before search even happens.
October 19, 2020
Fast-track your expertise and drive advertising performance with our curated Apple Search Ads Certification course.
April 27, 2020
With availability in 60 countries and regions worldwide, you can find even more customers for your app. Start booking your campaigns now. Ads go live May 4.
March 18, 2020
The new Recommendations page in Apple Search Ads Advanced gives you actionable insights for keywords, bids, and daily cap.
October 30, 2019
Apple Card is a new kind of credit card from Apple. Use it to pay for Apple Search Ads and get 3% unlimited Daily Cash back.
July 10, 2019
Apple Search Ads Advanced users can now duplicate campaigns for new audiences, promotions, or markets, and easily update bids for multiple keywords at once.
March 27, 2019
We’ve expanded into more countries and regions worldwide and are now enabling Apple Search Ads Advanced users to create single campaigns across multiple locations.
February 20, 2019
Manage and optimize your campaigns with one of our partners who offer tools and expertise.
December 12, 2018
New custom reports for Apple Search Ads Advanced let you easily view multiple metrics and dimensions — at the keyword, ad group, campaign, storefront, or app level.
November 12, 2018
To help you make more informed decisions about your bids, Apple Search Ads Advanced now includes new bid suggestions and insights.
August 22, 2018
Starting today, easily promote your app on the App Store in multiple countries with a single budget and max CPI.
July 25, 2018
Starting today, developers can promote their apps on the App Store in France, Germany, Italy, Japan, South Korea, and Spain.
June 11, 2018
Apple Search Ads Advanced and Basic are coming to the App Store in more countries and regions this summer. View details and other new features.
June 6, 2018
Developers based in China and South Korea can now promote their apps on the App Store where Apple Search Ads is currently available.
May 29, 2018
New data fields in your Campaigns dashboard show how many of your conversions are new downloads or redownloads of your app.