Account Settings

Managing preferences

How to manage your account profile

Toggle to the My Profile section of the Account Settings page. You’ll see your Apple ID and what role and accounts you have access to within the account. You can also update your email preferences from this page.

If you are an admin of the account, you’ll also see additional sections in the Account Settings page.

How to change your login and contact info
Your contact information and login email address cannot be changed within Search Ads, because they are tied to your Apple ID. Change your details here.

Visit the Notification Centre in your account to see timely account alerts, product updates, and campaign tips.

You can find the Notification Centre in the top right of your screen. A red circle indicates you have new messages. Click the icon to open the Notification Centre and read your messages. Messages can be deleted at any time.

Invite users

Inviting clients or other team members to your Search Ads account

Here’s how to invite other users to your account, or to one or more campaign groups:

  1. Navigate to the User Management section of your Account Settings page.
  2. Click on Invite User.
  3. Provide the name and Apple ID of the person that you want to share your account with.
  4. Specify the user’s access by granting them a role to the whole account or on one or more campaign groups.

The invitee is then sent an email explaining they have been invited to a Search Ads account. To accept the invitation, they will have to log in with the same Apple ID that the invite was sent to.

Understanding user roles

Each role governs what a user may see or do in the account:

Account Admin
View reporting
Manage all campaigns
Access account settings
Manage users
Manage billing
Manage API certificates

Account Finance
Manage billing
Access account settings

Account Read Only
View reporting

Limited Access
From the role menu, you can select one of the following roles:

Group Manager
View reporting
Manage all campaigns

Read & Write
View reporting
Manage certain campaigns

Read Only
View reporting

Structuring accounts

How to structure your Search Ads Advanced account

The account structure that you use to manage campaigns depends on your need for user access and permissions.

So if you manage a handful of campaigns and don’t need to assign different levels of access or user permissions across them, you can easily create and manage your campaigns under your Search Ads Advanced account.

If you’re an agency who manages Search Ads for multiple clients, or if you need to restrict user access to a subset of your campaigns, then create campaign groups under your account and manage each set of campaigns in a different campaign group.

Your account should be set up by the legal entity that is invoiced by Apple for all Search Ads Advanced campaigns (and campaign groups) in that account. Note: if you are qualified to be billed by monthly invoicing, your line of credit will be associated with your entire account.

If you’re an agency, don’t create a campaign group if your client wants to own their account or be billed directly.

Adding campaign groups

Campaign groups are created from the menu associated with your account name in the upper left corner of your Accounts page or Campaigns dashboard. When creating a campaign group, you may either enter your client’s information or use the information from your account.

  • Click your account name to open the menu.
  • Look for the Create a Campaign Group button.
  • Click the button to go to the Create Campaign Group page, and enter the requested information. (You can also use your account information to populate these fields.)

Linking App Store Connect accounts

If you have multiple App Store Connect accounts, you can link them to each of your campaign groups. Or, if you have an agency account, you can link your client’s campaign group to their App Store Connect account. This lets you promote apps to the additional customer types, “Returning users” and “Users of my other apps”.

You can link when you first create an account, and when you create new campaign groups:

  • Sign in to your Search Ads Advanced account to go to your Campaigns dashboard.
  • Click on the blue down arrow at the top left of the screen above “Campaigns.”
  • Click on Settings.
  • Link your Search Ads Advanced account to your App Store Connect account.
  • After the two accounts are linked, please clear your web browser’s cache and sign in.

Please note that the App Store Connect Legal Account Holder, Admin or Marketer must hold either the Search Ads Account Admin or Campaign Group Manager role in order to link the App Store Connect account to the campaign group.