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Advanced | Measure Results

View Campaigns dashboard metrics

From the Campaigns dashboard of your Apple Search Ads Advanced account, you can access performance metrics at a glance on any campaign — or go to your Ad Groups dashboard or Keywords tab to view metrics at the ad group or keyword level. The Ad Placement column on the Campaigns dashboard will indicate whether the campaign is for ads in search results or on the Search tab. Choose a date range from the menu to see data on any or all of the following:

  • Spend
  • Avg. CPA (cost-per-acquisition)
  • Avg. CPM (cost-per-thousand-impressions)
  • Avg. CPT (cost-per-tap)
  • Impressions
  • Taps
  • Installs
  • TTR (tap-through rate)
  • CR
  • New downloads
  • Redownloads
  • LAT On Installs
  • LAT Off Installs

Within your Campaigns dashboard, you can also see your budget and daily cap, and filter data by campaign status. Within your Ad Groups dashboard, you can view your CPA goal, see your default CPT bid and filter by ad group status. Within the Keywords and Search Term tabs, you can monitor CPT bids and filter by match type. The Campaigns dashboard, Ad Groups dashboard and Keywords and Search Terms tabs also include totals for all key metrics. You can download your campaign data from any page.

Note: Installs in Apple Search Ads reporting may differ from the totals of LAT Off and LAT On installs, as additional downloads may come from customers using iOS 14 or later.

How to add metrics to your dashboard

On the right side of your Campaigns dashboard, Ad Groups dashboard or Keywords tab, click the Edit columns link. Within Edit columns, simply drag the metrics and information you’d like to show or hide in your reporting.