Understand your dashboard
The following terms are used in Apple Search Ads Basic reporting:
Average Cost-Per-Install (CPI)
Total spend, divided by the total number of installs, during the specified time period.
Installs
Total number of downloads and redownloads of your app onto user devices that occur within a 30-day conversion window. The window starts from when a user engages with your ad and continues to when the app is installed.
Maximum Cost-Per-Install (Max CPI)
The maximum amount you’re willing to pay for a download of your app. If you adjust your max. CPI, your original max. CPI may still apply due to the 30‑day conversion window.
Monthly budget
The most you want to spend every calendar month.
Spend
The amount spent during the specified time period.
Status
Indicates the current state of your app promotion:
Even if your app promotion is paused or on hold, you may still see additional installs due to the 30-day conversion window.
Note that the Apple Search Ads Campaign Management API, which includes reporting capabilities, isn’t available for Apple Search Ads Basic. Customers may, however, implement our Attribution API to track and attribute app opens that originate from Apple Search Ads app promotions.
Get more details and view the Attribution API documentation