AllTrails offers outdoor enthusiasts hand-curated trail maps, photos, reviews, and user recordings. With Apple Search Ads, the health and fitness app identified efficient ways to scale growth globally, attracting customers who are more likely to convert.
After finding initial success in the U.S., the team at AllTrails had their sights set on reaching more customers around the world. They knew localizing the app and their marketing strategy would be critical to building a global audience. They turned to customer acquisition agency ShyftUp to help them accelerate new download growth.
Apple Search Ads helped us determine which markets were our biggest opportunities and attract new, more engaged customers.