Bumble makes meeting new people online a safe, empowering experience. With Apple SearchAds, the social networking app reengaged customers through the introduction of new product offerings, and scaled growth to new markets.
Bumble originally launched as a dating app. A natural ebb and flow of downloads and redownloads were the norm as customers would download the app, begin dating, and stop engaging with the app once they had found their match. With the introduction of new features, including Bumble BFF (for friends) and Bumble Bizz (for networking), Bumble needed to reengage former customers and increase visibility on the App Store.
Apple Search Ads is our top reacquisition platform, driving a strong amount of returning users.