In 2009, brothers Mike and Jan Jirout set sail on a large family reunion cruise, and built an app to help them track family members and plan activities. The first of its kind, Cruise Shipmate kept the family celebration on course, and quickly went viral. A few years later, Cruise Shipmate was bought by cruiseline.com, an independent cruise specialist, and today it’s a comprehensive source of information for cruise goers around the world.
Despite the usual seasonal travel slowdown, Cruise Shipmate wanted to improve visibility and brand awareness in time for peak season. When downloads started dropping during the usual seasonal slowdown, the app’s Cofounder Mike Jirout turned to Apple Search Ads to boost visibility on the App Store. “As a growing independent, we don’t have the large ad budgets of the major cruise lines,” Jirout explains. “Apple Search Ads helped us stay the course and keep up with the big guys.”
When I saw our performance numbers after trying out the $100 free credit, Apple Search Ads was a no-brainer. Our acquisition costs are less than a third of what we’ve seen on any other channel.