doda connects people across Japan with jobs and referral services from career advisors. With keyword and bidding optimization on Apple Search Ads, doda and their agency, CyberAgent, boosted conversions by 5x and increased reach with younger customers.
The doda team initially invested in traditional online acquisition channels, driving customer registrations exclusively on their website. But they needed to find additional channels to increase brand awareness with younger audiences who represent the majority of Japan’s job seekers. With the help of CyberAgent, doda broadened their marketing strategy to include promoting their app and attracting younger prospects actively searching for jobs on mobile.
Install growth, cost efficiency, and audience quality all exceeded our expectations. Apple Search Ads
delivered strong revenue and became our top
channel for conversions.