The artificial intelligence technology used in the ELSA language learning app makes it possible for more people to learn English around the world. With Apple Search Ads, ELSA increased brand awareness and scaled subscriber growth globally.
To boost subscription revenue, the team at ELSA needed to increase app visibility around the world with diverse audiences interested in learning English. They wanted to expand to countries and regions and quickly understand the nuances of each new market before investing significant time and budget. Maximizing user acquisition while ensuring cost-efficiency was critical to their success globally.
Apple Search Ads helped us reach highly engaged customers at scale and increased our global subscription base by 30 percent.