The well-known credit reporting agency Experian helps customers improve their financial health. Turning to Apple Search Ads, Experian was able to optimize bidding and keyword performance while creating synergy across channels to increase brand recognition and traffic on the App Store.
Experian’s target customers are often in the process of buying a car or renting an apartment for the first time. To start monitoring their credit, these consumers search online for tools that can help. The Experian team wanted to better capitalize on App Store intent and drive cost-efficient new user acquisition across the U.S.
Apple Search Ads is one of our most efficient acquisition channels. Our brand keyword campaigns capture high-intent demand from prospects on the App Store.