JoyTunes makes it easy, fun, and affordable to learn to play a musical instrument. With Apple Search Ads, the education app increased awareness in new markets and reengaged lapsed customers to grow conversions by 2 times and revenue by 10x.
JoyTunes monetized its Simply Piano app by encouraging users to upgrade from the free version to a monthly subscription, full of engaging courses and new songs. The JoyTunes team needed to attract new users with strong intent to drive subscriptions and increase revenue. They also wanted to reengage former users who might be interested in taking up an instrument again.
The quality of downloads is so good that the number of users who upgrade from free to subscription is double compared with any other paid channel.