Online retailer Lamoda offers shoppers fashionable clothes, footwear, and accessories. The Russian shopping app maximized brand awareness with Apple Search Ads to increase conversions and revenue while decreasing costs.
To drive app downloads and in-app sales, the Lamoda team needed to engage potential shoppers searching for fashion and lifestyle content on the App Store. Connecting with a broad but relevant audience was crucial for maximizing conversions and return on investment (ROI). The team also wanted to expand reach to new audience segments, building brand awareness across markets during peak seasons.
For Lamoda, Apple Search Ads means installs with a high conversion rate, higher ROI, and in-depth analytics of the most relevant keywords for different audiences.