LINE PokoPoko keeps puzzle lovers entertained with leveled challenges, social features, and original characters like Pokota the rabbit. The casual game app optimized keyword coverage with Apple Search Ads to grow user acquisition while improving efficiency, return on ad spend, and retention.
To drive high-quality acquisition growth, the team at LINE PokoPoko wanted to reach a wide audience of casual gamers on iOS. Improving app discovery with new players showing strong intent on the App Store for puzzle games would be key. But the team also needed to improve retention, since the app had been on the market for several years and faced growing competition.
Not only did Apple Search Ads drive better ROI for both new and returning users, it also helped us gain keyword insights so we could optimize our bidding
and creative strategy.