A leader in e-learning innovation, Rosetta Stone is constantly adding new instructional material to its digital programs to make learning on the go easy. With Apple Search Ads, the language learning brand found engaged users ready to learn via mobile, and achieved a
90 percent conversion lift.
With more than 30 language learning apps on the market, the team at Rosetta Stone was facing the challenge of being discovered by customers in a crowded and growing category. They needed to partner with Apple Search Ads to maintain a spot at the top of App Store search.
Getting displayed at the top of App Store search results to someone who is already interested in learning a language