As one of the first and leading Arabic streaming services, Shahid gives subscribers access to exclusive premium content, including movies and new series from around the globe. The entertainment app expanded subscription growth and redownloads during key seasonal moments with Apple Search Ads.
To increase subscription revenue, the team at Shahid needed to drive cost-efficient new user acquisition with potential customers around the world. Reengaging lapsed users was also critical to improving retention and install-to-subscription rates. During Ramadan, the team also wanted to capture increased demand from families gathering at home and searching for entertainment content on the
An always-on approach to Apple Search Ads helped us not only drive quality traffic and subscriptions during peak seasonality, but improve conversion rates and