Strava helps people stay motivated through a supportive community of athletes while tracking workouts with GPS data. With Apple Search Ads, the social fitness app expanded into new markets and attracted customers who are 2x more likely to convert.
The team at Strava wanted to raise app visibility with the right audiences in the U.S. and expand to new countries like France, Germany, and Spain. With an in-app purchase business model, Strava counts a conversion when a new user uploads an activity like a run or a swim. To engage with unique audiences in different regions, they would need help understanding what motivates athletes in different parts of the world.
Apple Search Ads is amazing because it lets us find active athletes who are ready to convert.