In the strategic role playing game Summoners War, battling players assemble teams of monsters to emerge victorious. The game’s developer Com2us alongside their agency Mobidays optimized its keyword strategy, increasing revenue per user as well as conversion and retention rates.
With a well-established and global fan base, the Summoners War team at Com2us wanted to continue to drive cost-efficient acquisition around the world. Raising app discovery with passionate gamers worldwide would be critical. They needed to improve app discovery by new players to improve key performance metrics like long-term value and retention as well as return on investment and revenue.
Using the keywords insights from Apple Search Ads, we were able to build localized keyword strategies across platforms, improving growth and efficiency for all paid campaigns globally.