The Wayfair app makes it easier for home décor enthusiasts to get inspired, browse over 18 million products, and make purchases on the go. With Apple Search Ads, the furniture and décor retailer attracted more highly engaged customers, growing
installs year over year.
Wayfair wanted to drive customer growth on mobile across the U.S., Canada, Germany, and the UK. To be successful, they needed to diversify their acquisition strategy, increase brand engagement, and gain incremental, quality downloads while maintaining cost efficiency.
We grew our installs from Apple Search Ads by 400 percent year over year and attracted more shoppers who show stronger intent.