Yanolja offers millions of travelers all kinds of leisure services including accommodation, transportation, and restaurant reservations. Yanolja increased new customer acquisition and reengaged former customers with Apple Search Ads, improving conversions while lowering costs.
To maximize new customer acquisition and maintain their leadership position, the team at Yanolja needed to improve visibility on the App Store. They wanted to capture strong intent from potential customers searching for their brand. Reengaging customers who had previously downloaded the app but not made a purchase was also critical to improving conversion rates as well as driving revenue.
With Apple Search Ads, we can efficiently maximize awareness among users with high intent for our services to increase downloads as well as drive redownloads and