Postsnap

Postsnap expands into
new markets.

UK-based Postsnap used Search Ads to attract new customers in additional markets. In just four months, the photo card app
increased downloads by 75% and revenue by 310%, serving higher value users across the globe with greater
efficiency than any other channel.

Goals

  • Rapidly expand into new valuable geographies.
  • Grow its exclusive iOS user base.
  • Increase seasonal repeat purchases.

Strategy

  • Event-based campaigns.
  • Separate product-based ad groups.
  • Monitor and optimise campaigns daily.

Results

  • Booming new marketplace in the US and Australia.
  • Downloads increased by an average of 75% each month.
  • Sales increased by an average of 71% each month.

Postcards and greeting
cards go global.

Expansion into overseas markets can take significant time, resources and money – especially for a small business. But, according to Stephen Homer, founder of Postsnap, Search Ads offered a unique and affordable opportunity to grow his UK-based photo card app into additional English-speaking markets quickly.

“Expanding our infrastructure overseas was a learning process, but within a few weeks of running Search Ads campaigns, we had customers all over the United States sending postcards, greeting cards and invitations,” Homer says. “Thanks to Search Ads, downloads have increased by an average of 75% each month, and our ROI has increased by 310% in just four months.”

Greater visibility in new markets.

With localised versions of the Postsnap app and top-notch fulfilment partnerships across the US, UK and Australia, Postsnap has seen success in every market that they've introduced Search Ads. Results have included an increase in positive reviews on the App Store and international press coverage, as well as more downloads from high-quality users around the world.

“Since we’re based in the UK, we initially focused on the UK market, and added features and improvements as we grew a loyal following”, Homer explains. “Now we’re getting in front of the right iOS app users in the US, UK and Australia, at the very moment they’re in the market for a photo card app.”

Reduced costs.

In addition to new market expansion, Search Ads also helped Postsnap improve spend efficiency by reducing the cost-per-acquisition for new users. Homer estimates CPA is about half of other platforms. Before Search Ads, the acquisition funnel used ads that would go to a landing page, and rely on the user signing up.

“Search Ads offers us a direct path to conversion, so we’re paying less to acquire users, and getting a greater return”, Homer says. “More importantly, Search Ads has given us a huge increase in high-value users in multiple regions. Now we’re using Search Ads to help us launch other apps, too.”

Search Ads has given us a huge increase in high-value users in multiple regions.

Stephen Homer, Postsnap

Company nnapshot

  • Postsnap Limited
  • Postsnap
  • 12 employees
  • Based in Poole, Dorset, UK
  • www.postsnap.com
  • Founded in 2014
  • App Store rating: 4+
View in the App Store