Solve campaign issues
If your app isn’t available in the Create Campaign page of your Apple Search Ads account
If you’re trying to create a campaign but your app doesn’t appear as an option when you type or search, it may be because:
Your Apple ID isn’t associated with an App Store Connect account.
You must be assigned the Admin, Legal, App Manager or Marketing role in your App Store Connect account to link accounts to Apple Search Ads. If you’re an agency, please contact us. Agencies that plan to promote third-party apps are required to have Apple Search Ads accounts set as Agency accounts. Please note that the Agency setup process can take time and isn’t guaranteed.
Your app is new to the App Store.
It can take up to 24 hours for your app to appear when you create a campaign.
Your app can’t be promoted with Apple Search Ads.
Your app might be in violation of one or more of the Apple Search Ads Advertising Content Policies. It’s also possible that your app isn’t compliant with App Store Guidelines. Please review the policies; if you have any further questions, contact us.
Your app name contains a special character.
If your app name contains an accented letter or another unique character, make sure you include it consistently to ensure your app name appears in the Campaign Creation flow. To type an alternative version of a character, press and hold the key until its alternative characters are displayed. Then either click the one you want to use or type the number that appears underneath.