Reporting options and definitions
Within your Apple Search Ads Advanced account, you have three options for viewing performance data:
Campaigns dashboard
Access convenient, top level metrics at a glance within your Campaigns dashboard, Ad Groups dashboard or Keywords tab. Performance data for keywords, search terms and Creative Sets are also available at the ad group level under each element’s corresponding tab.
Charts dashboard
See data in bar graphs, in charts, and as trend lines to quickly visualise performance over time. You can view a variety of key metrics by date, ad group or device, or according to specific audience refinements.
Custom reports
Create customised reports to see data the exact way you want it. Choose report dimensions, metrics and granularity; run expansive queries at any level within your campaign group; and easily schedule reports to run once, daily, weekly or monthly.
Note that there may be a delay of up to three hours to view latest data. Reports do not include data for in-app purchases. Also, Apple Search Ads doesn’t support the use of third-party tracking URL variables. The Apple Search Ads Attribution API is also available to help you measure and attribute app downloads.