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Advanced | Measure Results

Create custom reports

Custom reports make it easy to access campaign performance data with more flexible reporting options. You can set custom reports to the exact granularity you need; run expansive queries for key metrics at the keyword, ad group, campaign, country or region or app level; and schedule reports to automatically run daily, weekly or monthly.

How to find custom reports

Click the Custom Reports link in the upper-right corner of your Campaigns dashboard, Ad Groups dashboard or Keywords tab. This will take you to the Custom Reports page, where you can create a new report and access your previously generated reports. After a report has been created, you’ll have options to download or delete it.

How to use predefined reports

Save time by using predefined reports that are built for common dimensions and metrics. From the Report Type menu, you can choose:

  • Keywords Report: For all keyword performance across all ad groups and campaigns in a single campaign group.
  • Search Terms Report: For all search term and corresponding keyword performance in all ad groups and campaigns in a single campaign group.
  • Creative Sets Report: For Creative Sets results by ad group, campaign, country or region and app within a single campaign group.
  • Ad Groups Report: For ad group-level data by ad group, campaign, country or region and app within a single campaign group.
  • Spend Report by Country or Region: For spend by billing entity and country or region. Useful for billing reconciliation.
  • Daily Impression Share Report: for daily impression share, rank and search popularity performance by app and country or region.
  • Weekly Impression Share Report: for weekly (Sun-Sat) impression share, rank and search popularity performance by app and country or region.

To further customise a predefined report, you may edit its dimensions, metrics and date range. Simply drag in the dimensions or metrics you want to add, or click the X next to the dimensions or metrics you want to delete. Use the Date Range menu under the report name to adjust the reporting period.

Please note that for Daily and Weekly Impression Share reports, dimensions can’t be edited and the time zone is constrained to UTC to improve report generation performance. In addition, data for these two report types is only available as far back as 12 April 2020 and can only include a maximum of 12 weeks of data at a time.

How to build a custom report

  1. On the Custom Reports page, click the Create Report button.
  2. Choose Custom Report or a predefined report from the Report Type menu. Choose your date range and time zone from the menus.
  3. Name your report.
  4. Drag the dimensions and metrics you’d like to measure into the appropriate area of the Report Builder tool. For example, if you wanted to view impressions and spend for all your active campaigns by ad group and country or region, you would drag the ad group name and country or region dimensions and the impressions and spend metrics.
  1. Choose how often you’d like your report to run from the Schedule menus.
  2. Click the Run Report button.
  3. When your report is completed, it will appear in your list of custom reports and will be available for download as a CSV file.

Choosing report dimensions and metrics

Dimensions will appear as the rows in your custom report. You can choose to include:

Dimensions
Time Month, Week, Day
Apps App Name, App ID
Campaigns Campaign Name, Campaign ID, Country or Region, Campaign Status
Ad groups Ad Group Name, Ad Group ID, Ad Group Status, Search Match
Keywords Keyword, Keyword ID, Keyword Match Type, Keyword Status, CPT Bid
Search terms Search Term, Search Term Match Source
Creative sets Creative Sets Name, Creative Sets ID, Creative Sets Status
Billing Budget Order Number, Billing Entity

The following dimensions cannot be combined within a single report:

  • More than one Time dimension.
  • Creative Sets with Keywords or Search Terms dimensions.

Metrics will appear as the columns in your custom report. You can choose to include:

Metrics
Performance Spend, Taps, Impressions, Installs, TTR, CR, Avg CPA, Avg CPT
Advanced New Downloads, Redownloads, LAT On Installs, LAT Off Installs, Impression Share, Rank and Search Popularity

Please note that Impression Share, Rank and Search Popularity metrics can only be added as part of predefined Impression Share reports. These metrics are based on current market dynamics that may change.

Find out how specific dimensions and metrics are defined

Filtering report data

Further refine your report by using the Filter option to view data by campaign status, ad group status, keyword status, Creative Sets status, or country or region. If you set a filter that isn’t relevant to your report dimensions and metrics, your data won’t change. For example, if your report was set to show Creative Sets dimensions only and you filtered by keyword status, data would appear the same as it would without the filter.

Scheduling a report

Choose the frequency at which your report runs and the start date and end date of your report from the menus below the Report Builder tool. You can run a report:

  • Once
  • Daily
  • Weekly – on the day of the week you prefer
  • Monthly – on the 1st, 15th or last day of the month

If you’re scheduling the Spend Report by Country or Region, we recommend using the Monthly: 15th Day option, as it can take a few extra days at the end of the month to get the final spend data.

Downloading a report

In the Actions column of the Custom Reports page, click the Download icon next to the report you’d like to download. This will create a CSV file for you.

Deleting a report

In the Actions column of the Custom Reports page, click the Delete icon next to the report you’d like to delete. Deletion will permanently remove your report from Custom Reports.