What’s the difference between Apple Search Ads Basic and Advanced?
There are two Apple Search Ads solutions designed for varying levels of expertise, resources, budget and experience with paid app marketing.
Apple Search Ads Basic
Apple Search Ads Basic brings you quality app downloads with minimal effort at a predictable cost. Just set your goals and let us do the rest.
- How it works: No keywords or audience refinements. Intelligent automation matches your ad to interested users and maximises your results.
- Payment: Pay only for installs at a cost you choose.
- Management: Minimal ongoing management needed. Check your performance dashboard a few times per month. Adjust CPI based on Apple Search Ads recommendation.
- Reporting: Quick-view dashboard tracks ad performance.
- API: Apple Search Ads Attribution API but no keyword data or access to the Apple Search Ads Campaign Management API.
- Max Monthly Budget: Up to $10,000 (US) per app, per month.
- App Promotions: Promote up to 50 apps.
Apple Search Ads Advanced
Apple Search Ads Advanced is ideal for developers or agencies who want access to powerful marketing tools they can use to control campaigns and the audiences who see their ads. There’s no budget maximum.
- How it works: You choose keywords and audiences for your ads and set the max you want to pay for a tap based on customer value or other KPI. Control spend at the campaign level.
- Payment: Pay only when a user taps your ad up to a maximum price you choose.
- Management: Access powerful marketing tools to control campaigns. Keep it simple with Search Match or manage by keyword and audience type to ROI goals.
- Reporting: Access detailed reports of all key metrics.
- API: Measure value and manage at scale with APIs.
- Max monthly budget: Unlimited.
- App Promotions: Promote an unlimited number of apps.