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Basic | Troubleshooting

If you’re having payment or billing issues

If the card associated with your Apple Search Ads account has been declined

If a charge to your credit or debit card has been declined for any reason, Apple Search Ads will pause your ads and attempt to charge the same card again within 48 hours of the declined transaction. You don’t need to add a new credit or debit card in order for us to attempt a recharge. Your ads won’t run until any issues with your credit or debit card have been resolved.

If you add a replacement credit or debit card to your account, we’ll charge the replacement card automatically within 24 hours from the time the card information was updated. Please note that we can’t run charges manually on request.

After the transaction has been authorised, your ads will be eligible to appear in App Store search results again.

If you need to update your credit or debit card

  1. Click your account name in the top right-hand corner of the page.
  2. Click Settings.
  3. Go to the Billing page.
  4. Click Edit Card.
  5. Enter your new credit or debit card information, and save it.

Your updated card can be charged within 24 hours, and your ads may be eligible to appear on the App Store.

Please note that you can only have one active credit or debit card at a time for your account. You can only change your card information three times within a 24‑hour period.

If you’d like to view billing transactions

  1. Click your account name in the top right-hand corner of the page.
  2. Click Settings.
  3. Go to the Billing page.
  4. Go to the Invoices section of the page.
  5. Click the invoice you’d like to see.

If you receive a charge for US$1

A US$0 or US$1 charge on your bill indicates a temporary authorisation request was sent to your card issuer to ensure your card is valid. The charge should be removed from your account automatically by your bank, usually within 14 days. Apple Search Ads can’t remove it. Contact your card issuer if a temporary authorisation isn’t removed.

If you receive install charges more than 30 days later

Downloads of your app onto user devices are counted within a 30‑day conversion window. The window starts when a user engages with your ad and ends when the user installs (downloads) your app, within a 30‑day period. It may take up to 10 days for all charges to be processed and reflected in your dashboard.

If you receive multiple charges from different Apple entities

Charges are processed every US$500 or seven days, according to each legal Apple entity associated with where your ads appeared.

If, for example, you’re based in Australia but run a campaign in the US and UK, multiple charges will be itemised on your billing summary to account for every country and region where your ads appeared. Depending on where your ads run, you may see up to a total of five separate charges at one time, but they won’t exceed your US$500 threshold. For more information, see the Apple Search Ads Terms of Service.

If you’re planning to run ads on the App Store in multiple countries and regions, you should notify your credit card company to ensure there won’t be any issues processing foreign transactions.

If you think you’ve found a billing error

If you think there’s a billing error in your account, please contact the Apple Search Ads team.