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Apple Search Ads

Be discovered.

Apple Search Ads helps people discover your app when they
search on the
App Store, matching customers with your app
right when they’re looking.

Examples of a Search tab ad and a search results ad on the App Store
Customer searching for a music app on the App Store
70% of App Store visitors use
to find their next app.1
65% of all downloads
after search.1
>50% average conversion rate
for search
results ads.2

Our Approach

Advertising that
works for everyone.

Customer searching for an app on the App Store

At Apple, we believe that advertising can play a positive role for both businesses and people. This is why we’ve built a platform that delivers industry-leading performance and value for advertisers, while ensuring an experience that customers love and trust.

Learn more

Success Stories

Growth for business.
Delight for customers.

Apple Search Ads

Choose the option
that works
for you.

Try Apple Search Ads for free with a 100 USD credit.*


Simply powerful.

Set your goals. Set your budget.
Find your audience.

  • Get a search results ad running in just a few easy steps.
  • Intelligent automation helps maximize your results.
  • Pay only for downloads at a cost you choose.
  • Quick-view dashboard lets you track performance.
Learn more


Your expertise.
Our technology.

Get more control over your campaigns and how you define your audiences.

  • Two placement options let you promote your app on the Search tab or at the top of search results.
  • Choose your audiences and set your own bids.
  • Improve performance with personalized recommendations.
  • Measure value and manage at scale using our APIs.
Learn more