Terms and Policies
To advertise on the App Store, you’ll need to adhere to the applicable terms in the following agreements and policies. Be sure to read them carefully before you begin creating campaigns.
Apple Advertising Services Terms of Service
Terms and conditions that govern the use of the advertising services provided by Apple.
Please note that the English version of the Apple Advertising Services Terms of Service is binding and the most up to date. Translations of select agreements may also be available within a reasonable period of time after the English versions are updated. Any translations are provided for your convenience.
Tax Obligations and Requirements
Additional provisions, requirements, or obligations related to taxation.
Please note that the English version of the Tax Obligations and Requirements is binding and the most up to date. Translations of select agreements may also be available within a reasonable period of time after the English versions are updated. Any translations are provided for your convenience.
Apple Advertising Policies
Policies and guidelines that explain the advertiser’s responsibilities, provide guidance on the types of ad content that are prohibited or restricted, and specify the placements where restricted ad content may be displayed.
Please note that the English version of the Apple Advertising Policies is binding and the most up to date. Translations of select agreements may also be available within a reasonable period of time after the English versions are updated. Any translations are provided for your convenience.
Apple Advertising Services Promotional Credits Terms and Conditions
Terms and conditions that govern the use of any promotional credits offered by Apple to be used for advertising services.
Please note that the English version of the Apple Advertising Services Promotional Credits Terms and Conditions is binding and the most up to date. Translations of select agreements may also be available within a reasonable period of time after the English versions are updated. Any translations are provided for your convenience.