Terms and Policies

To advertise on the App Store, you’ll need to adhere to the applicable terms in the following agreements and policies. Be sure to read them carefully before you begin creating campaigns.


Apple Advertising Services Terms of Service

Terms and conditions that govern the use of the advertising services provided by Apple.

Tax Obligations and Requirements

Additional provisions, requirements, or obligations related to taxation.

Apple Advertising Policies

Policies and guidelines that explain the advertiser’s responsibilities, provide guidance on the types of ad content that are prohibited or restricted, and specify the placements where restricted ad content may be displayed.

Apple Advertising Services Promotional Credits Terms and Conditions

Terms and conditions that govern the use of any promotional credits offered by Apple to be used for advertising services.