your solution.
Search Results
Fine-tune your search
results campaigns.
Search is the way most people find and download apps on the App Store, so getting your app to the top of search results is a priority. Nearly 65 percent of downloads happen directly after a search,2 so use these tips to strengthen your campaigns and help your app get discovered.
- Choose effective keywords.
- Organize your keywords into four campaign types: Brand, category, competitor, and discovery.
- Set up ad variations to make your ads more relevant to customers.
- Choose Reach All Eligible Users — our default option — to automatically optimize your ad to reach the most people.
- Use Recommendations for keywords, keyword bids, and daily budget.
Search Tab
Use Search tab and
search results together.
Run Search tab and search results campaigns at the same time to reach additional users and increase searches for your brand. Using these placements together can also drive more downloads at a lower overall acquisition cost,3 showing just how valuable this pairing is.
Creating a Search tab campaign is easy — you don’t need to add keywords, and you only need to set one bid.
Today Tab
Increase your impact right
from the start.
Promote your app where more than half a billion visitors start their journey to discover new apps every week. Today tab ads are our most prominent placement — they’re fully visible when people first arrive to the App Store — and are the go-to option to reach people who wouldn’t have found your app otherwise.
Product Pages
Gain visibility among
people browsing apps.
Don’t miss out on customers who are actively researching apps. They can come across your app after landing on a product page from an outside link, or from within an App Store article or search. Product page ads can extend campaign performance, complementing your ad placement strategy.
Run an ad across app categories, or refine the categories where it runs.
Search results campaigns drive performance and capture conversions while ads on the Today tab, Search tab, and product page help you move up the funnel as well, driving valuable awareness and consideration for key brand or seasonal moments.
Explore the results of advertising
in multiple placements.
Below are some of the performance gains Apple
Search Ads advertisers have seen by running ads in
more than one placement on the App Store.