Creating ad variations based on custom product pages can help make your search results ads more relevant to potential customers. Drive results using the following suggestions to create ad variations.
Understand how custom product pages work.
Custom product pages are additional versions of your App Store product page that use different app previews, screenshots, and promotional text to highlight specific features or content. You can set up custom product pages anytime in App Store Connect without submitting new app versions. All you need is Marketing role access to the App Store Connect account. All of your approved pages will be available in Apple Search Ads — giving you lots of options for creating ad variations focused on different customer interests.
Keep your campaign’s countries and regions in mind.
In order for your ad variation to run, the assets in your custom product page must be compatible with your campaign’s chosen country, region, and targeted device. If your assets are in an incompatible language or formatted for a different device, your ad can’t run. Before you create your custom ad, check that you’re using a custom product page that aligns with your campaign settings.
Connect with broader marketing campaigns.
Custom ads make it easier to align your creative strategy across marketing channels. Each custom product page includes a unique URL that you can use as the destination for social media ads, email, TV, and outdoor — in addition to your Apple Search Ads campaign. This allows you to create consistency across your broader marketing initiatives. If your strategy changes, you can create a new ad variation using a different custom product page anytime.