Advertiser taking part in Certification training.

Apple Search Ads

Take your skills and campaign performance to the next level
with our comprehensive
online training.

Become a better app marketer.

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Fast-track your expertise with
Apple Search Ads Advanced.

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Learn best
drive results
our curated

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Stay ahead of
the curve with
the latest updates
and new lessons.

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Join a growing
community of
certified app

Sharpen your
skills anytime.

Lessons are filled with best practices, and your progress will be saved as you go. To help you stay current, we’ll let you know when updates become available.

The Apple Search Ads Certification lessons page showing nine lesson modules. The first two lessons have blue checkmarks on them, indicating that they are completed.

Keep learning.
Keep growing.

Once you’re certified, explore bonus lessons to help you grow your skills and reach even more customers.

The Apple Search Ads Certification page showing the bonus lessons tab. It shows three lessons to help boost campaign performance.

Questions? Answers.

Apple Search Ads Certification is free online training to help you effectively promote your app and reach more people across the App Store. Our lessons are filled with proven best practices to help you drive stronger campaign performance, and each one takes about 10–20 minutes to complete.

Survey results have shown that people who are certified feel better equipped to manage their campaigns, and make changes to improve their campaign performance.*

Certification is for anyone interested in promoting an app on the App Store, including app marketers, developers, and people who want to learn more about managing campaigns. Whether you’re a pro app marketer or completely new to it, our lessons can help you both get started and refresh and develop your skills.

No — all you need to sign into Certification is your Apple ID.

Complete all of the Certification lessons, then test your skills with a free exam. After you’re certified, you have the option to share your certificate with your professional network on platforms like LinkedIn.

Yes. Certification is available in all countries and regions and in the following languages: English, French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish.

Get Apple Search Ads certified.

Fast-track your skills and become a better app marketer.