Apple
Search Ads
Certification
Learn how to successfully run
campaigns to reach more
people on the App Store with our free, online course.
Take your app marketing skills
to a new level.
Fast-track your expertise with Apple Search Ads Advanced.
Learn best practices that drive results with our curated lessons.
Stay ahead of the curve with the latest updates and new lessons.
Join a growing community of certified app marketers.
Expand your
expertise anytime.
Lessons are filled with best practices, and your progress will be saved as you go. To help you stay current, we’ll let you know when updates become available.
Keep learning.
Keep growing.
Once you’re certified, explore bonus lessons to help you grow your skills and reach even more customers.
What certified marketers
are saying.
Becoming certified was extremely
valuable. My conversion rate is much
better along with the quality of users
who download my app.
Certification offers valuable information
about how to drive app downloads. Our biggest
takeaway – you control your spend and you
don’t need a big budget to see results.
I loved that I could do Certification
on my own schedule and come back to it over
time. I liked the guided approach and the
depth of information was perfect.
Questions? Answers.
What is Apple Search Ads Certification?
Apple Search Ads Certification is a free, online course that helps you learn how to effectively promote your app and reach more people across the App Store. Our lessons are filled with proven best practices to help you drive stronger campaign performance, and each one takes about 10–20 minutes to complete.
Survey results have shown that people who are certified feel better equipped to manage their campaigns, and make changes to improve their campaign performance.*
Who is Apple Search Ads Certification for?
Certification is for anyone interested in promoting an app on the App Store, including app marketers, developers, and people who want to learn more about managing campaigns.
Whether you’re a pro app marketer or completely new to it, our lessons can help you both get started and refresh and develop your skills.
Do I need an Apple Search Ads account to access Certification?
No — all you need to sign into Certification is your Apple Account.
How do I become Apple Search Ads certified?
Complete all of the Certification lessons, then test your skills with a free exam. After you’re certified, you have the option to share your certificate with your professional network on platforms like LinkedIn.
Is Certification available worldwide?
Yes. Certification is available in all countries and regions and in the following languages: English, French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish.
Get Apple Search Ads certified.
Fast-track your skills and become a better app marketer.