Search tab

Reach customers as they begin their search for apps
to download

Ads on the App Store Search tab let you drive awareness and downloads of your app by promoting it at the top of the suggested apps list. Over 70%* of App Store visitors use search to discover apps. With Search tab ads, you can capture the attention of these customers just before they search. Note that Search tab ads aren’t currently available on the App Store in mainland China.

How ads are created

Ads on the Search tab are created using the assets you’ve already uploaded to your App Store product page, and feature your app name, icon, and subtitle.