Today tab

Reach users when they first come to the
App Store to discover and download apps

With a Today tab ad, you can promote your app where more than half a billion people start their App Store journey each week. The prominence of this placement — which is fully visible when people first arrive — makes it a good option to drive awareness of your app, especially for new content launches, special events, and seasonal promotions.

How ads are created

Each Today tab ad is created using the assets you entered in App Store Connect, and features your app name, icon, and subtitle. Today tab ads use a custom product page as their tap destination, and the assets from the custom page you select animate in the background of your ad, appearing in a color from your app icon. You can also select a custom product page with a deep link that directs users to the exact place you want in your app. Deep links are available on devices running iOS 18 and later.

Learn more about how to create a Today tab ad